Helen Pettifer3 minChallenging Perceptions & Judgements in Customer ServiceBeing judgemental is a human trait, however, it is one that we need to challenge if we are to provide a positive customer experience for...
Helen Pettifer3 minGood News for Vulnerable CustomersUnderstanding and meeting the diverse needs of vulnerable customers can feel overwhelming, but many organisations have made it a...
Helen Pettifer3 minGood news for Inclusive Service ProvidersI approach life with a glass-half-full attitude. In my work, I actively seek out the progress being made by organisations, the good...
Helen Pettifer3 minFocusing on AbilityFollowing on from my previous ‘Lived Experience’ article and marking the International Day of Disabled Persons on Friday 3 December, I...
Helen Pettifer3 minIs There A Better Word?What does the word vulnerability mean to you? For many people, it implies weakness, dependency, and fragility. Historically, it may have...
Helen Pettifer3 minCan Inclusivity Unlock Spending Potential?Does your business strategy focus on gaining a competitive edge and increasing sales? If so, I have the solution!