Vulnerability Focus Group Guide
This guide supports the process of setting up, running and actioning a vulnerable customer focus group.
Focus groups are an effective way of gaining insight from customers’ perspectives and lived experiences.
If your organisation plans to host a focus group, this document provides advice on:
- Setting objectives
- Selecting, incentivising & inviting participants
- Running a focus group
- Follow-up actions to ensure the insight informs change
Good planning, execution and follow-up will ensure that focus groups reap rewards for your organisation and customers.
Download documents are in a PDF format