Resources to help you improve conversations

These resources will help you improve conversations with customers, build confidence in sensitive situations and support more effective communication when vulnerability may be present. Explore practical guidance on listening, responding, questioning, empathy and handling difficult or emotional interactions.

Useful for customer-facing staff, managers, vulnerability champions and compliance leads who want to strengthen conversation quality, improve customer trust and support better outcomes through more confident communication.

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Bereavement Guide for Businesses

It's never easy when a customer tells you someone has died. This guide helps businesses respond with more care and more clarity, so staff can support bereaved customers through the practical side of things without sounding cold, awkward or rushed. It covers what to say when bereavement or terminal illness is disclosed, how to record information properly, how to make processes easier for grieving customers and where to signpost if extra support may help. It's a practical guide for teams who want to handle these conversations better and build a more thoughtful bereavement process around them.
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Consumer Understanding Guide for Businesses

This useful guide helps businesses look more carefully at how they communicate with customers, where understanding can break down, and what teams can do to make decisions easier, clearer and more accessible. It covers both practicalities and compliance considerations, with guidance on Consumer Duty requirements, reviewing communications, checking understanding in real conversations, using feedback and testing, and gathering evidence that your approach is working.
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Bereavement Support Toolkit

Supporting bereaved customers well takes more than one guide or one script. This toolkit brings together practical resources that help businesses handle bereavement and end of life contact with more care, more consistency and less avoidable stress for the customer. The toolkit includes training resources, policy support, customer personas and guidance on related areas such as power of attorney, helping teams understand different customer needs, respond better in real conversations and put clearer processes in place across the business.
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Bereavement Persona Guide

Bereavement calls are never all the same, even when the reason for contact sounds similar at first. This guide gives staff a set of detailed personas to help them understand how differently grief, shock, stress and terminal illness can show up when someone needs to close an account or explain what has happened. It is useful for training, team discussions and call handling practice because it moves past a one-size-fits-all approach. The guide includes 12 personas, examples of helpful first responses, examples to avoid, and signposting that can be shared after the conversation.
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Frontline Support Quick Guide Bundle

When staff are dealing with sensitive or difficult customer conversations, they need guidance they can use there and then. This essential bundle brings together 15 practical quick guides to help teams respond with more confidence, more consistency and a better understanding of what support may be needed. The bundle covers a wide range of real customer situations, including vulnerability, bereavement, suicidal thoughts, anger, understanding, neurodiversity, older customers, first time customers and respectful communication. It's been designed to give frontline teams simple, useful guidance they can apply straight away, while also helping organisations strengthen training and day-to-day customer support.
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Handling Angry Customers Guide for Businesses

Angry customer conversations can put a lot of pressure on frontline teams, especially when emotions are running high. This essential guide gives businesses practical help for handling angry customers in a calmer and more structured way, while still treating people fairly and with empathy. The guide covers common triggers, vulnerable circumstances, de-escalation, internal processes, unacceptable behaviour, team support and how to learn from these conversations to improve service.
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3 Data Signals That Reveal Hidden Vulnerability Before Tenants Tell You

Some of the clearest signs of vulnerability show up before a tenant ever says they need help. This useful guide highlights three early data signals that can point to hidden vulnerability in housing, helping teams spot risk sooner and respond with more care, curiosity and practical support.
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Resident Understanding: A Guide for Social Housing Providers

If residents do not fully understand what they have been told, they may miss important actions, struggle to access support or end up at greater risk of harm. This guide helps social housing providers improve resident understanding by looking at both the clarity of communication and how to check that key information has actually landed. The guide covers reviewing written communications, checking understanding in conversations, using tenant feedback and user testing, and gathering evidence to show where improvements are being made.
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Vulnerability Strategy Checklist

If you want to improve support for vulnerable customers, it helps to know where the gaps are. This vulnerability strategy checklist gives you a practical way to review how well you are currently meeting the needs of vulnerable customers and where more work may be needed. The checklist is built around the key areas that shape fair treatment in practice, including awareness, staff capability, product and service design, customer service, communication, and monitoring.