Vulnerability Focus Group Guide

If you want to understand how customers really experience your service, a focus group can give you insight you will not get from reports alone. This vulnerability focus group guide helps organisations plan, run and follow up vulnerable customer focus groups in a way that is thoughtful, useful and more likely to lead to real change.

What's included? Download now

What's included?

  • Practical guidance on setting up and running a vulnerable customer focus group
  • Advice on setting clear objectives so the session stays useful and focused
  • Support on selecting, inviting and incentivising participants appropriately
  • Guidance on running the focus group in a way that helps people share honest views and lived experience safely
  • Follow-up actions to help turn customer insight into meaningful service improvement
  • A useful framework for organisations that want to learn directly from customers and strengthen vulnerability practice

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