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The Product Design Checklist

Inclusive design helps make sure more customers can access and use products and services without unnecessary barriers.

This product design checklist gives you a practical starting point for reviewing whether your products, services or customer journeys are accessible, usable and inclusive for a broad range of customer needs.

The checklist encourages teams to think beyond the design itself and consider customer goals, accessibility, usability, user testing, feedback and continuous improvement. It also highlights the importance of drawing on different perspectives, rather than relying only on the experience of the designer or design team.

What's included? Download now

What's included?

  • A 10-point inclusive design checklist to support product, service and journey reviews.
  • Prompts to help teams consider existing design principles, accessibility guidance and customer insight before starting work.
  • Questions to help clarify what customers want to achieve when using a product or service.
  • Guidance on considering a broad range of customer needs, including visual, hearing and mobility impairments, low literacy or numeracy, cognitive challenges and limited digital confidence.
  • Prompts covering situational barriers, such as poor connectivity, low light, noisy environments, time pressure or the need to access services safely and discreetly.
  • Questions to help assess whether a new design improves accessibility and usability compared with what it replaced.
  • A reminder to simplify products, services and information where possible.
  • Guidance on using user testing, colleague feedback and customer feedback to identify potential issues before and after launch.
  • A final prompt to help teams monitor use, gather feedback and adapt features once the design is live.

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