Be Aware of Economic Abuse
In April, the Government published two documents that aim to address the issue of economic abuse. With this issue in the spotlight, I...
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Helen Pettifer
- 4 min
How Can We Encourage Digital Engagement?
Digital skills have become an essential requirement for negotiating modern life. We are increasingly directed to book, apply,...
Helen Pettifer
- 3 min
Improved Services for Vulnerable Customers
In this article, I want to champion some of the fantastic solutions that organisations have developed to improve services for Vulnerable...
Helen Pettifer
- 3 min
Good News for Vulnerable Customers
Understanding and meeting the diverse needs of vulnerable customers can feel overwhelming, but many organisations have made it a...
Helen Pettifer
- 2 min
Understanding Vulnerability through Lived Experiences
Consumer research is an essential part of business planning. The greater the understanding of your customer base, the easier it is to...
Helen Pettifer
- 2 min
Supporting Customers Through Short-term Vulnerability
It can happen to any of us; we are ticking along nicely and then the rug is suddenly pulled from under our feet. Our daily routine and...
Helen Pettifer
- 5 min
Facing Our Fears
Halloween is a time to come face to face with our fears. What better opportunity to explore how fear impacts customer communication and...
Helen Pettifer
- 3 min
Building Employee Resilience
In a customer service role, employees are faced with all manner of requests and potentially tricky situations. They need to think...
Helen Pettifer
- 3 min
Is There A Better Word?
What does the word vulnerability mean to you? For many people, it implies weakness, dependency, and fragility. Historically, it may have...
Helen Pettifer
- 3 min
Can Inclusivity Unlock Spending Potential?
Does your business strategy focus on gaining a competitive edge and increasing sales? If so, I have the solution!
